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  • Inspire the Future
  • Beginner
  • Advanced
  • Design
  • B2B
  • Solutions
  • Developer
  • Product & Innovation Showcase
  • Industry Meet-ups
  • Food & Fun

Inspire the Future
If the future is what we make it, then inspiration is what makes it better. These keynote sessions by leading marketers and thought-leaders will inspire you! Hear them share ideas and challenge your assumptions about how to make your email, mobile, and social efforts more profitable tomorrow, next week, and a decade from now.
Inspire the Future
If the future is what we make it, then inspiration is what makes it better. These keynote sessions by leading marketers and thought-leaders will inspire you! Hear them share ideas and challenge your assumptions about how to make your email, mobile, and social efforts more profitable tomorrow, next week, and a decade from now.

Location: Third Floor - Grand Ballroom 5 & 6
Beginner
Whether you're new to email marketing, or just new to using ExactTarget, these sessions will get you headed in the right direction. Learn to set an email strategy for success, and then act on it by learning design, deliverability, and optimization techniques with ExactTarget.

Location: Third Floor - Grand Ballroom 2
Advanced
Is your email program stuck in first gear? Struggling to go cross-channel? Hear from ExactTarget strategic experts and leading brands and learn how they optimize for relevance, deliverability, and response by using advanced segmentation, targeting, and testing strategies. See how these can be applied to your business.

Location: Third Floor - Grand Ballroom 3 & 4
Design
In a world of channel fragmentation, great design can be the one thing grabbing the attention of your customers. Our team of design experts has combined efforts to bring you the best and most current tips and tricks that will help make your designs pop in inboxes, social networks, and mobile devices alike!

Location: Third Floor - Grand Ballroom 7 & 8
B2B
The tools are often the same, but the techniques are very different in B2B. If your business is marketing to other businesses, resellers, dealers, sales agents, franchises, or non-profits—this track is for you. Learn how to apply the tools and strategies the most successful B2B marketers are using today.

Location: Third Floor - Grand Ballroom 9
Solutions
This track delivers solution-oriented knowledge you can take with you. Solve your biggest business challenges by learning about email, mobile, and social tools, how ExactTarget clients have applied them, and how you can too.

Location: First Floor - White River A & B
Developer
REST APIs, SOAP Web Services, JavaScript, apps. If these terms mean something to you, then this is the track for you. Designed specifically for developers, this track will give you hands-on access to the Fuel Platform, ExactTarget's next-generation cross-channel interactive marketing platform.

Location: First Floor - Rooms 103 & 104
Product & Innovation Showcase
We're constantly evolving our set of cross-channel solutions to respond to customer needs, and create new marketing capabilities for our clients. In this track our Product Team will take a deep dive into new innovations in email, mobile, social, sites, campaigns, reports, and more. Learn and see what's here and what's coming, and how it can help take your program to a new level of success.

Location: First Floor - White River C & D
Industry Meet–ups
Looking to connect with other marketers in YOUR industry at Connections? New this year, we'll host roundtable sessions for each of the following groups: Financial Services, Retail and Ecommerce, Travel and Hospitality, Technology and Manufacturing, Sports, Media and Entertainment, Education, Non-profit, and Associations, Services and Healthcare. Don't miss this chance to discuss common challenges and best practices with other interactive marketers in your industry!
  • All Day
    Academy Day
    Show more +
    If you're an ExactTarget customer or partner looking to expand your interactive marketing knowledge, make your job easier, and gain world-class training to carry throughout your career, Academy Day is a can't-miss event!
    Why should you attend?
    • Learn to do more with your ExactTarget solutions and extend your product knowledge.
    • Increase your ROI by learning techniques for increasing conversions.
    • Lead your organization to the next level of interactive marketing innovation.
    • Discuss common challenges—and solutions—with your fellow marketers.

    Be sure to sign up early—these classes WILL sell out quickly!

    Learn more about Academy Day

  • 5:00 - 8:00 p.m.
    Welcome Reception

  • 1:00 - 2:45 p.m.
    Inspire the Future
    Show more +

    Scott Dorsey, ExactTarget

    Chief Executive Officer
    @ScottDorsey

    Scott McCorkle, ExactTarget

    President, Technology and Strategy
    @SMcCorkle

    Join ExactTarget CEO and Co-Founder, Scott Dorsey, as he discusses our 2012 conference theme, Inspire the Future, and takes you through marketing's transformation—and powerful future. Then, hear from ExactTarget President of Technology and Strategy, Scott McCorkle, as he reveals new innovations within the Interactive Marketing Hub™ through game-changing announcements, powerful client success stories, and a live demonstration.

    Location: Third floor Grand Ballroom 1-10


  • 2:45 - 3:15 p.m.
    Break

  • 3:15 - 4:15 p.m.
    CMO Panel: Inspiration and the Future CMO
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    Tim Kopp, ExactTarget

    Chief Operating Officer
    @tbkopp

    Charlene Li, Altimeter

    Author and Founder
    @CharleneLi

    Angie Hicks Bowman, Angie's List

    Chief Executive Officer
    @Angie_Hicks

    Pat Scott, Nationwide Insurance

    Chief Digital Officer
    @Nationwide

    Elizabeth Francis, Gilt Groupe

    @GiltGroupe

    As marketing's role in the organization has expanded, so too has the role of the CMO. Join CMOs of some of today's top brands as they explore answers to the many unknowns of the C-Suite—and start inspiring the future of your own organization.

    Location: Third floor Grand Ballroom 1-10


  • 4:15 - 5:15 p.m.
    A Funny Thing Happened on the Way to the Future
    Show more +

    Michael J. Fox

    Be inspired by the Emmy and Golden Globe award-winning actor from iconic movies like "Back to the Future" and shows like "Family Ties." Now an author, speaker, and spokesman for The Michael J. Fox Foundation for Parkinson's Research, Fox is a true believer that the future holds a cure.

    Location: Third floor Grand Ballroom 1-10


  • 5:15 - 5:30 p.m.
    Evening Preview

  • 5:30 - 8:30 p.m.
    Networking Reception
    Show more +

    Networking Reception

    Start Connections off right at the Tuesday evening welcome reception. Beginning at 5:30 EST, the Partner Hub on the first floor of the JW Marriott will be transformed into a hot spot for attendees, sponsors, and speakers. Nothing fosters inspiration like fantastic food, drinks, and company—so don't miss this chance to mingle with fellow marketers!

    Location: Partner Hub First Floor


  • 9:00 - Midnight
    Hub Crawl
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    Hub Crawl

    Immediately following the welcome reception, head out to explore Indianapolis through this year's new Hub Crawl—a pub crawl with an ExactTarget twist! Connections sponsors will host exclusive parties at prime downtown locations. As a Connections attendee, you'll enjoy VIP treatment as you make your way across the city!

    Location: View Hub Crawl Locations here.


  • 7:00 - 8:30 a.m.
    Breakfast

  • 8:30 - 9:25 a.m.
    Four Technology Thunderstorms
    Show more +

    George Colony, Forrester Research

    Chairman of the Board and CEO
    @gcolony

    Mitch Frazier, ExactTarget

    Senior Director, Marketing Strategy & Communications
    @mitchdf

    Digital disruption approaches without warning – like a thunderstorm, changing the way we live and work. How can you prepare your organization to thrive amid the social, business and demographic changes fueled by emerging technologies? Forrester Research Chairman and Chief Executive Officer George F. Colony outlines four technology thunderstorms that will change how you do business. Companies that become "digital disruptors" will build better product experiences that create stronger customer relationships and bring it all to market faster.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 8:30 - 9:25 a.m.
    Prepare: Building Your Small Business Email Strategy
    Show more +

    Chris Murray, ExactTarget

    Marketing Consultant
    @cmurray40

    Carey White, Feeding Your Kids Foundation

    Chairman
    @FeedingYourKids

    Not sure where to begin? Learn how to set your own strategy for success using a simple framework that will help you understand and define your goals, value proposition, and key campaign components. If you're new to ExactTarget, this is a great place to start!

    Location: Third Floor - Grand Ballroom 2


  • 8:30 - 9:25 a.m.
    Data, Privacy, Cookies and the FTC in 2013
    Show more +

    Maltie Maraj, ExactTarget

    Senior Counsel

    Kevin Stark, ExactTarget

    Product Manager
    @kstark_et

    Nicholas Merker, Ice Miller, LLP

    Associate

    To communicate with your customers around the world, you may collect, process, and manage information about them. The electronic marketer must be informed of the rapidly changing laws and regulations in the privacy space that seek to protect such information. Learn and ask questions about these consumer privacy regulations and the legal requirements of the electronic marketer from our expert panelists.

    Location: Third Floor - Grand Ballroom 3 & 4


  • 8:30 - 9:25 a.m.
    Ask the Design Experts I
    Show more +

    Anna Meier, ExactTarget

    Campaign Manager
    @anna_meier

    Andrea Smith, ExactTarget

    Senior Design Consultant
    @andreasmith77

    Alex Williams, Trendline Interactive

    Director, Creative and Digital Strategy
    @alexcwilliams

    Rich Blackwell, Metia

    Lead Designer
    @blackwellrich

    Join a panel of email design experts as they discuss email trends of 2012, design collaboration and the future of email.

    Location: Third Floor - Grand Ballroom 7 & 8


  • 8:30 - 9:25 a.m.
    Email + CRM: Engaging & Retaining Your B2B Customers
    Show more +

    John Johnston, Volvo Construction Equipment, NA

    Director, Digital Marketing
    @VolvoCE_NA

    B2B marketers need to leverage the power of their CRM database and drive critical communications to their best and most influential customers. Learn how B2B marketers have integrated CRM with their email campaigns to engage customers more effectively and support the selling efforts of their sales teams.

    Location: Third Floor - Grand Ballroom 9


  • 8:30 - 9:25 a.m.
    Real World Mobile, Social & Sites Case Studies
    Show more +

    Jeff Cunning, ExactTarget

    Product Manager
    @jeffcunning

    Greg Murphy, ExactTarget

    Business Analyst, Mobile
    @gmurphy_et

    Abigail Wessman, Liberty Mutual

    Senior Marketing Specialist
    @atwess325

    Sometimes it's best to hear a success story directly from another marketer who shares your same challenges. Get a behind-the-scenes view of how these brands solved business challenges with ExactTarget MobileConnect™, SocialPages, and Landing Pages.

    Location: First Floor - White River A & B


  • 8:30 - 9:25 a.m.
    Fuel Overview & Roadmap
    Show more +

    Ian Murdock, ExactTarget

    VP, Platform

    In 2010, ExactTarget launched the Interactive Marketing Hub, powered by the Fuel platform. At Connections, the full capabilities of the Fuel platform will be opened to our clients and partners, enabling them to build upon, extend, and integrate with ExactTarget's market–leading cross–channel messaging and interactive marketing technology. Join us for an overview of Fuel and its exciting new technologies.

    Location: First Floor - Rooms 103 & 104


  • 8:30 - 9:25 a.m.
    Email & Innovations: Deep Dive Into Hidden Gems and New ExactTarget Features
    Show more +

    Joanna Milliken, ExactTarget

    Director of Product Management
    @jomilliken

    Eric Messerschmidt, Ulta

    VP of Marketing Strategy, Loyalty and CRM

    ExactTarget continues to lead and innovate in the email marketing industry. Get insight into the latest features, as well as a few gems you may not know about.

    Location: First Floor - White River C & D


  • 9:40 - 10:35 a.m.
    Email + Facebook: Better Together
    Show more +

    Kyle Lacy, ExactTarget

    Principal, Marketing Research & Education
    @kyleplacy

    Jay Baer, Convince & Convert

    President
    @jaybaer

    Marcus Whitney, Moontoast.com

    Co-founder & CTO
    @Marcuswhitney

    Jeff Widman, PageLever

    CEO
    @jeffwidman

    If Facebook is an ever-evolving social landscape filled with opportunities, email is the steady rock that continues to produce results. Put them together, and you have a powerful way to engage fans, amplify your messaging, and convert "likes" into sales. Join our team of thought leaders and leading brand marketers as they share insight that will help you supercharge your email efforts with Facebook—and your Facebook efforts with email.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 9:40 - 10:35 a.m.
    Build: Leveraging Content Creation Tools & Templates
    Show more +

    Jill VanOostenburg, ExactTarget

    Product Trainer/Instructional Designer
    @jillvano

    Marvin Cal, Metrics Marketing

    Senior Graphic Designer & Production Specialist

    Whether you're new to ExactTarget's toolset or just looking to get the most out of your emails, attend this session to learn how to build better emails using content creation tools.

    Location: Third Floor - Grand Ballroom 2


  • 9:40 - 10:35 a.m.
    Grow: Advanced Cross-Channel List Growth Strategies
    Show more +

    Melinda Krueger, ExactTarget

    Senior Marketing Consultant
    @melindabk

    Simms Jenkins, BrightWave Marketing

    Founder and CEO
    @SimmsJenkins

    David Daniels, The Relevancy Group

    CEO and Co-founder
    @emaildaniels

    As your program moves beyond email, growing your list of subscribers, fans, and followers offers a new set of challenges—and opportunities. Learn how to leverage the best strategies of email, mobile, and social to fuel your business.

    Location: Third Floor - Grand Ballroom 3 & 4


  • 9:40 - 10:35 a.m.
    Email Design for the Age of the Mobile Inbox
    Show more +

    Chris Studabaker, ExactTarget

    Global Practice Manager, Design Solutions
    @cstudabaker

    Lindsay Mueller, Rewards Network

    Marketing Manager
    @lmueller411

    Brenna Scurlock, Rewards Network

    Email Developer

    2012 research shows that more people open email on mobile phones than on desktop or laptop computers! Learn how to survive and thrive in the new mobile game. Get design tips on what you can do to ensure your emails render as intended.

    Location: Third Floor - Grand Ballroom 7 & 8


  • 9:40 - 10:35 a.m.
    Using Content Marketing to Attract and Engage Customers
    Show more +

    Sean Mattson, Hitachi Data Systems

    Senior Director, Global Web Marketing
    @seanmattson

    Chris Baggott, Compendium

    Founder & Chairman
    @chrisbaggott

    B2B brands are creating more content than ever to attract new customers via search and social. Join us to discover what's working in B2B content marketing—and what pitfalls to avoid.

    Location: Third Floor - Grand Ballroom 9


  • 9:40 - 10:35 a.m.
    Top 5 Email Solutions You Didn't Know About
    Show more +

    Matt Tippets, ExactTarget

    Director of Product Marketing, Email Products

    Join us to learn about ExactTarget tools that are often underutilized but can give your campaigns an added boost. Learn about easy solutions for automation, landing pages, content creation, and more.

    Location: First Floor - White River A & B


  • 9:40 - 10:35 a.m.
    Going to Market with ExactTarget and the Embedded Partner Program
    Show more +

    David Shalom, XMPie

    Product Manager, e-Media Solutions

    Jason Meketa, ExactTarget

    Senior Developer Advocate

    Since 2002, ExactTarget has offered a variety of platform technologies that enable our clients and partners to programmatically interact with our core messaging technology. In this session, we will introduce the Embedded partner program, the platform technologies that power it, and show how one Embedded partner, XMPie, used our platform to add email sending and tracking to XMPie Personal PersonalEffect (PE)–as well as how the integration has driven tremendous business value for both companies.

    Location: First Floor - Rooms 103 & 104


  • 9:40 - 10:35 a.m.
    Campaign Management & Automation in the Interactive Marketing Hub
    Show more +

    Jeff Middlesworth, ExactTarget

    Senior Product Manager, Campaigns & Automation

    Sean Morrison, Physicians Mutual

    Internet Marketing Strategist
    @smorrison0

    See firsthand how the new Interaction Studio and Automation Studio work inside the Interactive Marketing Hub.

    Location: First Floor - White River C & D


  • 10:50 - 11:45 a.m.
    Social 2020: What Will Become of Us?
    Show more +

    Jeffrey K. Rohrs, ExactTarget

    VP Marketing Research & Education
    @jkrohrs

    Margaret Francis, ExactTarget

    VP, Social Products
    @margaretfrancis

    David Berkowitz, 360i

    VP Emerging Media
    @dberkowitz

    Stephen Tarleton, BazaarVoice

    Director of Global Channel & SMB Marketing
    @smtarlet

    Sam Decker, Mass Relevance

    CEO/Founder
    @samdecker

    Join our panel of social media experts as they use their 20/20 vision to speculate what social media will offer both marketers and consumers in the year 2020. Yes, that's eight years in the future, but there's no time like the present to prepare.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 10:50 - 11:45 a.m.
    Data & Targeting Introduction to Profiles & Segmentation
    Show more +

    Kara Schoeler, ExactTarget

    Product Manager, Email
    @kschoeler

    Lisa Wester, Rooted Elm

    Marketing Consultant
    @westerlisa

    Jeff Batte, Digital Evolution Group

    Director, eCRM/Strategy
    @jeffbatte

    Stop relying on a batch-and-blast email strategy and start getting relevant! The vision of true one-to-one marketing is possible—all it takes is a segmentation strategy and customer data. Learn how to leverage ExactTarget's segmentation tools to improve your response rates.

    Location: Third Floor - Grand Ballroom 2


  • 10:50 - 11:45 a.m.
    Get Relevant Part I: Strategy, Preference Centers, Targeting, & Segmentation
    Show more +

    Todd Wilson, ExactTarget

    Associate Principal, Global Accounts
    @toddwils

    Liz Ryan, Relish Tray Media

    President
    @lizsingleton

    Chris Serger, C.TRAC

    Director, Interactive
    @chrisserger

    Lori Coyne, Diebold

    Director, North America Channel Marketing
    @CMLori

    The preference center is where a one-to-one relationship begins. It's ripe with opportunities to attract, segment, and engage your customers and, when done right, can have a powerful impact on your program. Learn how to create a segmentation strategy that boosts your program to new heights.

    Location: Third Floor - Grand Ballroom 3 & 4


  • 10:50 - 11:45 a.m.
    Advanced Data-Driven Design with Scripting
    Show more +

    Brandt Wagner, ExactTarget

    Technical Producer

    Jason Brierley, ExactTarget

    Technical Producer

    Jack Nick, First Midwest Bank

    Senior VP, Internet Marketing Manager
    @MrJackANick

    Cameron Kane, ClickMail Marketing

    CTO

    Want to realize the true potential of one-to-one marketing? Learn to harness AMPscript and server-side JavaScript to deliver targeted, eye-popping designs that impress your subscribers (and your CMO).

    Location: Third Floor - Grand Ballroom 7 & 8


  • 10:50 - 11:45 a.m.
    Improving B2B Lead Generation Performance
    Show more +

    J. Dave Green, MECLABS

    Director of Best Practices
    @DaveGreenLeads

    Chad Pollitt, Slingshot SEO

    Director of Marketing
    @CPollittIU

    Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.

    Location: Third Floor - Grand Ballroom 9


  • 10:50 - 11:45 a.m.
    Interactive Marketing Problem? Our Panel of Experts has the Solution
    Show more +

    Brett Brewer, ExactTarget

    Director, Global Accounts
    @brettbrewer

    Dawn DeVirgilio, ExactTarget

    Analyst Relations & Social Media Manager
    @dawndevirgilio

    Melinda Krueger, ExactTarget

    Senior Marketing Consultant
    @melindabk

    Stumped by a current business challenge? Want advice from our top email, mobile, and social experts? Attend this session as we pose the top questions to our panel of experts to give you solutions.

    Location: First Floor - White River A & B


  • 10:50 - 11:45 a.m.
    Hands–on with the REST API
    Show more +

    Dale McCrory, ExactTarget

    Product Manager, Platform

    Benjamin Dean, ExactTarget

    Senior Developer Advocate

    REST APIs are here! This session will provide an overview of the latest addition to our API family. We will introduce REST and its core concepts, walk through the design patterns and architecture of Fuel's REST services, and show you how to use App Center—Code @ ExactTarget's developer console—to get API keys and incorporate Fuel's REST APIs into your own apps.

    Location: First Floor - Rooms 103 & 104


  • 10:50 - 11:45 a.m.
    MobileConnect: Build Personalized Mobile Messaging Campaigns
    Show more +

    Doug Wilson, ExactTarget

    Product Manager, Product Management
    @ds_wilson

    Watch product experts demonstrate how to easily build outbound and inbound SMS campaigns.

    Location: First Floor - White River C & D


  • 11:45 - 1:00 p.m.
    Lunch

  • 1:00 - 1:55 p.m.
    The Mobile Future is Now. Prepare Today!
    Show more +

    R.J. Talyor, ExactTarget

    VP, Mobile Products
    @rjtalyor

    Robert Brosnan, Forrester Research

    Senior Analyst
    @brosnaro

    Greg Stuart, Mobile Marketing Association (MMA)

    CEO

    Adam Buckman, GE Home & Business Solutions

    Platform Owner, Connections Home Cloud Systems

    With mobile email consumption doubling or even tripling for some members of the ExactTarget community, it's time to understand just what the great mobile migration means for your brand and how you can prepare today. Join experts from the worlds of mobile devices, channels, apps, and analytics to learn how to get started in mobile marketing.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 1:00 - 1:55 p.m.
    Deliver I: Beginning Deliverability, Best Practices, Tips & Tools
    Show more +

    Al Iverson, ExactTarget

    Director of Deliverability
    @aliverson

    Josie Garcia, ExactTarget

    Deliverability Consultant
    @divajosie

    Phil Schott, ExactTarget

    Manager, Deliverability Services
    @philschott

    Nissa Henslee, Adobe

    Senior Manager Multi-Channel Communications
    @nhenslee

    The best looking email is worthless if it doesn't reach the inbox. But, getting to the inbox requires knowledge of subscriber management, email content, opt-in list growth, sender reputation, and subscriber engagement best practices. Learn how to achieve high rates of inbox delivery, starting with the foundations of permission-based email marketing.

    Location: Third Floor - Grand Ballroom 2


  • 1:00 - 1:55 p.m.
    Get Relevant Part II: Integrating Analytics & Behaviors
    Show more +

    Schuyler Wareham, ExactTarget

    Senior Marketing Consultant

    Sean Smith, Crown

    Director and Client Account Lead
    @SmithsComments

    Ann Truong, Adobe

    Group Manager, Marketing Database Ops & Enablement

    Gary Angel, Semphonic

    President and Co-Founder

    Integrating subscriber actions and behaviors is a powerful way to inject relevance into your program—and it just might send response rates through the roof! Now that you have a strategy for segmentation, learn how make it a reality.

    Location: Third Floor - Grand Ballroom 3 & 4


  • 1:00 - 1:55 p.m.
    Email Design for Design Gurus: From Wireframes to Stylesheets
    Show more +

    Kristina Huffman, ExactTarget

    Senior Design Consultant
    @krudz

    Alex Williams, Trendline Interactive

    Director, Creative and Digital Strategy
    @alexcwilliams

    Are you a design expert? If so, this session is for you. Polish your skills by learning a few new tricks for optimizing visual appeal AND response.

    Location: Third Floor - Grand Ballroom 7 & 8


  • 1:00 - 1:55 p.m.
    Using Email Marketing to Engage Dealers, Franchisees, & Sales Agents
    Show more +

    Chester Bullock, Ticketmaster

    Interactive Marketing Business Consultant
    @coskier

    Terry Adams, Herbalife, International

    Senior Director Distributor Technology and Strategy
    @TrryDms

    Bryan Huber, 31 Gifts

    Associate Director of Web Strategy
    @bryanhuber

    Looking for ideas to energize and inform your dealers, franchisees, and/or resellers? Hear how other B2B marketers are using email to build better lines of communications while boosting sales.

    Location: Third Floor - Grand Ballroom 9


  • 1:00 - 1:55 p.m.
    The Formula for Email and Web Conversion Success
    Show more +

    Jenn Aikins, ExactTarget

    Manager, ExactTarget Academy Training
    @jlaikins

    Jon Powell, Marketing Sherpa

    Senior Manager, Research and Strategy
    @jonpowell31

    What makes one email campaign work and another one fail? There is actually a science to it. Learn to break down your emails and landing pages into the elements that are helping and the elements that are hurting response. See how this formula has been applied to numerous email campaigns for huge testing gains!

    Location: First Floor - White River A & B


  • 1:00 - 1:55 p.m.
    HubExchange: Building Apps for the Interactive Marketing Hub
    Show more +

    Joe Wachs, ExactTarget

    HubExchange Ecosystem Manager

    Jason Meketa, ExactTarget

    Senior Developer Advocate

    Josiah Kaiser, FanMail

    Director of Services Solutions

    Wouldn't you love to reach every ExactTarget client with your marketing application? In this session, you'll learn to build HubExchange apps—third–party apps that sit alongside ExactTarget's apps in the Interactive Marketing Hub and enhance the overall experience. Come see what others have built and learn how to build your own apps!

    Location: First Floor - Rooms 103 & 104


  • 1:00 - 1:55 p.m.
    SocialEngage: Manage Conversations Effectively in Facebook & Twitter
    Show more +

    Katie Van Domelen, ExactTarget

    Product Marketing Manager, Social
    @ktvan

    Joel Ballezza, Brooks Sports, Inc.

    Digital Marketing Manager
    @joelwho

    Allison Gonzalez, Carter's

    eCommerce Marketing Manager, Social/Events
    @allisongonzalez

    Product experts from our Social Media Lab will show you how to manage conversations effectively in Facebook and Twitter via our SocialEngage product.

    Location: First Floor - White River C & D


  • 2:10 - 3:05 p.m.
    Big Data. Big Ideas.
    Show more +

    Tim Horoho, ExactTarget

    VP, Infrastructure
    @thoroho

    Peter Rosenwald, Consult Partners

    Founding Partner
    @petbraz

    Adam Sarner, Gartner

    Research Director
    @AdamSarner

    Mason Thelen, Aginity

    Chief Marketing & Strategy Officer
    @aginity

    Big data brings marketing complexity but also immense opportunity. What does big data mean to you? How are existing ExactTarget clients leveraging it to power new, highly-targeted marketing programs? Join us as we demystify big data and direct you to the solutions you'll need to power the next generation of cross-channel marketing.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 2:10 - 3:05 p.m.
    Measure: Introduction to Reporting and Analytics
    Show more +

    Jeroen Smit, ExactTarget

    Senior Solutions Consultant
    @smitjeroen

    Mike Chaplin, Balance Digital Marketing

    Founder
    @mikechaplin

    Jarrod Krisoloff, Indianapolis Motor Speedway

    Director of Marketing
    @jkrisiloff

    Email is a dynamic medium that operates best when regularly evaluated and optimized. Learn how ExactTarget's IMH Reporting can create new levels of insight into your marketing programs.

    Location: Third Floor - Grand Ballroom 2


  • 2:10 - 3:05 p.m.
    Evolve: Advanced Testing & Optimization Strategies!
    Show more +

    Jay Miller, ExactTarget

    Senior Marketing Consultant
    @zzjm

    Ryan Sleeper, Digital Evolution Group

    Digital Marketing Analyst
    @OSMGuy

    Morgan Stewart, Trendline Interactive

    CEO
    @mostew

    What works best? The answer often depends on your audience and business model, so the best way to optimize is to test, test, test! Learn to configure both basic and advanced testing strategies (A/B to multivariate) to maximize open rates, click-throughs, and revenue.


  • 2:10 - 3:05 p.m.
    Intro to Email Design that Pops!
    Show more +

    Tana Babcock, ExactTarget

    Design Consultant, Global Accounts
    @_tkb_

    Kevin Moran, Digital Additive

    Partner, Creative and Technology Director
    @gamorank

    Aldo Benedetto, NCDR, LLC (Kool Smiles)

    Marketing Manager

    Regardless of whether your team consists of one person or 100, you can achieve great results. You just need to know where to start. Join ExactTarget's design experts as they share tips and tricks on how to build a great email.

    Location: Third Floor - Grand Ballroom 7 & 8


  • 2:10 - 3:05 p.m.
    Leveraging Social Media to Engage Buyers and Influencers
    Show more +

    Benjamin Pollack, Siemens Healthcare

    Emerging Technologies & Metrics Specialist
    @pollackb

    Michael Clarke, Deloitte Tax, LLP

    Senior Manager, Global Employer Services
    @MichaelAClarke

    Peter Chase, Scribesoft

    Executive Vice President and Founder
    @PeterRChase

    Think social media or mobile marketing don't have a place in the B2B marketing toolkit? Think again. Social and mobile experts will teach you how to meet your customers where they congregate. Mobile and social tactics - combined with email - can help you attract and retain new customers while strengthening your brand.

    Location: Third Floor - Grand Ballroom 9


  • 2:10 - 3:05 p.m.
    Reengagement Strategies to Retain & Convert
    Show more +

    Lisa Trifone, ExactTarget

    Marketing Consultant
    @lisabeesa

    Erica Wilson, ExactTarget

    Marketing Consultant

    Chester Bullock, Ticketmaster

    Interactive Marketing Business Consultant
    @coskier

    Elizabeth Martinez, Driscoll Berries

    Consumer Relations Manager
    @Driscollsberry

    With email, sometimes sending less is more. But how do you deal with subscriber apathy and reengage the dormant sections of your list? Learn the key tools and strategies, from simple to more complex, that ExactTarget clients are using to retain and convert customers.

    Location: First Floor - White River A & B


  • 2:10 - 3:05 p.m.
    Fuel UX: Open Source Innovation & Rich Client Experiences
    Show more +

    Matt Beard, ExactTarget

    Director, Product Development

    Adam Alexander, ExactTarget

    Principal Engineer

    Ryan Lowe, Centric Consulting

    Senior Consultant

    Dave Lemmons, Centric Consulting

    Senior Architect

    If you've seen the Interactive Marketing Hub, you've seen Fuel UX. Fuel UX is a client–side JavaScript library and a suite of UI controls and components that simplify the development of modern web apps for Fuel. In this session, you'll gain an overview of Fuel UX and learn how to build rich user experiences using its suite of controls and components.

    Location: First Floor - Rooms 103 & 104


  • 2:10 - 3:05 p.m.
    SocialPages: Capture Leads, Build Promotions, & Drive Engagement in Facebook
    Show more +

    Jeff Cunning, ExactTarget

    Product Manager
    @jeffcunning

    Ben Pickering, Strutta

    CEO
    @bpicks

    See how to build tabs, capture leads, trigger emails, and even build contests on Facebook with ExactTarget SocialPages.

    Location: First Floor - White River C & D


  • 3:20 - 4:15 p.m.
    4D Marketing Client Showcase: Revolutionize Your Cross-Channel Marketing
    Show more +

    Eric Prugh, ExactTarget

    Director, Solutions Consulting
    @eprugh

    Karli Smith, Oovie

    Marketing Director
    @KarliAmberSmith

    Chris Krohn, Restaurant.com

    President & CMO
    @ckrohn1

    Shar VanBoskirk, Forrester Research

    Vice President/Principal Analyst
    @sharvanboskirk

    Ryan Warren, ExactTarget

    Senior Director, Studio Orange

    Join Forrester Vice President and Principal Analyst Shar VanBoskirk for an exclusive preview of new Forrester research commissioned by ExactTarget to learn how marketers are approaching cross channel marketing and overcoming obstacles to integrating email, mobile, social and the Web. Hear real examples from ExactTarget clients on how they are implementing cross-channel marketing strategies to achieve time savings, program efficiencies, and ROI gains – based on ExactTarget's 4D Marketing Methodology.

    Location: Third Floor - Grand Ballroom 5 & 6


  • 3:20 - 4:15 p.m.
    Deliver II: Intermediate to Advanced Deliverability & Ask the Experts
    Show more +

    Al Iverson, ExactTarget

    Director of Deliverability
    @aliverson

    Carlo Catajan, ExactTarget

    Senior Deliverability Consultant
    @CarloCatajan

    Margot Romary, Return Path

    Director, Security/Compliance
    @mkoschier

    Jamie Tomasello, ExactTarget

    Anti-Spam and Security Specialist
    @jamietomasello

    Engagement and reputation rule when it comes to email deliverability. Join ExactTarget's deliverability gurus, as well as ISP experts, as they explain how to actively monitor your program to achieve regular, sustainable inbox success.

    Location: Third Floor - Grand Ballroom 2


  • 3:20 - 4:15 p.m.
    Automate: From Welcome to Retention & Lifecycle
    Show more +

    Mark Pennington, ExactTarget

    Senior Marketing Consultant
    @markapennington

    Arleen Goldberg, CDW

    Senior Manager, E-Com Publishing & Communication
    @jabgoldberg

    David Devore, FanMail

    CEO
    @nestarobins

    Lee Hammond, Interscope Records

    VP, Digital
    @leehammond

    Shera Shrago, Carter's

    Director of eCommerce Marketing
    @sherashrago

    Wish you had another set of hands to help you with your marketing efforts? Learn to leverage ExactTarget's automation tools to drive lifecycle campaigns including welcome emails, to drip campaigns, and beyond. See how tools like Automation Studio make automating your programs easier than ever!

    Location: Third Floor - Grand Ballroom 3 & 4


  • 3:20 - 4:15 p.m.
    Ask the Design Experts II
    Show more +

    Anna Meier, ExactTarget

    Campaign Manager
    @anna_meier

    Andrea Smith, ExactTarget

    Senior Design Consultant
    @andreasmith77

    Adam Seitz, Digital Evolution Group

    Director of Creative
    @adamseitz

    Phil Bruno, Ryan Partnership

    Associate Creative Director
    @phillipbruno

    Join a panel of email design experts as they discuss design strategy, challenges, inspiration and the future of email.

    Location: Third Floor - Grand Ballroom 7 & 8


  • 3:20 - 4:15 p.m.
    Lead Scoring & Lead Nurturing
    Show more +

    Jason Hekl, Sirius Decisions

    Research Director
    @the_hekler

    Andy Clark, Right On Interactive

    VP, Business Development
    @clarkao

    Learn how top marketers are using marketing automation to score and nurture new business leads and empower their sales reps with better information on top opportunities to improve salesforce productivity and close rates.

    Location: Third Floor - Grand Ballroom 9


  • 3:20 - 4:15 p.m.
    Integrating CRM, eCommerce, & Analytics
    Show more +

    Mark Jones, ExactTarget

    Senior Solutions Consultant

    Salman Mian, ExactTarget

    Principal Solutions Consultant
    @lsalmon

    Brian Smith, ExactTarget

    VP, Data Products & Integrations
    @brpsmith

    Troy Burk, Right On Interactive

    CEO & Founder
    @troyburk

    Stand out in the inbox! Email is better and more targeted when paired with CRM, eCommerce or analytic data. Gain technical tips and know-how on these integrations from solutions consulting and product experts.

    Location: First Floor - White River A & B


  • 3:20 - 4:15 p.m.
    Cross – Channel Content Creation and the Fuel Editor Framework
    Show more +

    Matt Beard, ExactTarget

    Director, Product Development

    Kevin Parkerson, ExactTarget

    User Interface Engineer

    Eric Jones, ExactTarget

    Software Engineer

    Doug Scamahorn, Fusion Alliance

    Discipline Lead, User Experience

    The Fuel Editor is a framework for building rich, powerful channel–specific content editors that can be embedded in both Interactive Marketing Hub and third–party applications. The Fuel Editor can be extended using Gears, which enable partners to enhance the content editing experience with non–native functionality. In this session, you'll preview the Fuel Editor and its capabilities, plus see how Gears are built.

    Location: First Floor - Rooms 103 & 104


  • 3:20 - 4:15 p.m.
    Audience Builder & IMH Reporting in Action: Advanced Segmentation to Analysis
    Show more +

    Jim Eup, ExactTarget

    Senior Product Marketing Manager, Data Products
    @jimeup

    Laurence Rothman, Crown Partners

    Principal Consultant
    @laurencerothman

    Jeff Schlitt, Aginity

    Client Partner

    Joe LeKostaj, Threadless

    Email Marketing Manager

    Jim McIntosh, ExactTarget

    Product Manager, Data Products
    @mcintosh33

    Revolutionize your program by providing a better interface for visualizing and acting on immense sets of customer data. Audience Builder's unique super-computer back-end, coupled with a marketer-friendly interface, is just what the data doctor ordered. Also, learn how ExactTarget's new IMH Reporting can create new levels of insight into your marketing programs.


  • 4:30 - 5:25 p.m.
    Industry Meet-ups
    Show more +
    Financial Services
    Third Floor - Grand Ballroom 2
    • Sean Morrison - Physicians Mutual
    • Jill Hartmann - Ohio National Financial Services
    • Brian Loos – Flagstar Bancorp
    Retail and eCommerce
    Third Floor – Grand Ballroom 3 & 4
    • Paul Greenburg - DealsDirect Group
    • Andrea Grant – Crocs
    • Karen Kolb - Gilt Groupe
    Travel and Hospitality
    Third Floor – Grand Ballroom 7 & 8
    • Lisa Webster - Rooted ELM/Blue Grass Hospitality
    • Naaz Nichols –Travelocity
    • John Field - Pizza Hut
    B2B, Technology, and Manufacturing
    Third Floor - Grand Ballroom 9
    • John Johnston - Volvo Construction Equipment
    • Sean Mattson - Hitachi Data Systems
    Sports, Media, and Entertainment
    First Floor – White River A & B
    • Chris Zeppenfeld - Charlotte Bobcats
    • Angela Sanchez - Universal Music Group
    Education, Non-profit, and Associations
    First Floor - Rooms 103 & 104
    • Trisha Ashbrook - Cengage Learning
    • Albert Melfo - Kent State University
    • Ayumi Stubbs – ASPCA
    • Jaylyn Lee - IU Foundation
    Services and Healthcare
    First Floor – White River C & D
    • Peter Lazarz - Angie's List
    • Jim Cota - Rare Bird
    • John Kreicbergs - Meers Advertising

  • 5:00 - 7:00 p.m.
    Partner Hub (Expo Hall) - Cocktail Reception

  • 7:00 - 11:00 p.m.
    The Fray
    Show more +

    Concert

    Four-time Grammy-nominated band The Fray will perform a private concert for all Connections attendees on Wednesday evening. The Fray skyrocketed into stardom in 2005 when their debut album, How to Save a Life, went double platinum in the US and platinum in Canada, the UK, Australia, and New Zealand. With the release of their latest album, Scars & Stories, The Fray continues to inspire through music.


  • 8:00 - 9:00 a.m.
    Breakfast

  • 9:00 - 11:00 a.m.
    Marketing Burst Sessions
    Show more +
    In this session, you'll hear from the best technology brands and leaders in rapid-fire format as they illustrate the future of email, social, mobile, and cross-channel interactive marketing.

    Twitter

    Shane Steele, Director, Sales Marketing, Twitter
    @ShaneSteele

    The Future of Brand Loyalty

    Brent Hieggelke, Chief Marketing Officer, Urban Airship
    @BHieggelke

    The Future of Local Discovery

    Zach Maier, Product Manager, foursquare
    @ZachMaier

    The Future of CRM

    Marcus Ruebsam, General Manager, Line-of-Business Marketing Solutions, SAP
    @MarcuRue

    The Future of Building Brands

    Erik Martin, General Manager, reddit
    Time Magazine's 100 Most Influential People in the World
    @HueyPriest

    The Future of the Inbox

    Matt Blumberg, Co-Founder, Chief Executive Officer, Chairman, Return Path
    Chairman of the Direct Marketing Association (DMA)
    @MattBlumberg

    The Future of Customer Engagement

    Marc Bishop, Director, Global Product Marketing, Global, LinkedIn Marketing Solutions
    @marcbishop

    The Future of Mobile

    Greg Stuart, CEO, Mobile Marketing Association


  • 11:15 a.m. - 12:00 p.m.
    Entrepreneurs Unleashed Panel
    Show more +

    Scott Dorsey

    Co-Founder and CEO, ExactTarget
    @ScottDorsey

    Traci Dolan

    Chief Administrative Officer, ExactTarget

    Scott R. Cutler

    Executive Vice President, Head of Global Listings, NYSE Euronext
    @CutlerScott

    Join ExactTarget CEO and Co-Founder, Scott Dorsey, and ExactTarget Chief Administrative Officer, Traci Dolan, as they explore the future of entrepreneurship—and how capital and talent are being matched with the most promising ideas to unleash the next generation of entrepreneurs.


  • 12:00 - 12:45 p.m.
    Inspire Illusions
    Show more +

    David Blaine, Magician

    Experience true inspiration first-hand from world-renowned magician David Blaine as he continues to push the limits—somehow making the impossible possible. Join us for this final conference session, and take a little inspiration home with you!


  • 12:45 - 2:00 p.m.
    Lunch